Bitmo is a mobile gifting platform transforming a $160 billion gift card industry. Its innovative platform allows consumers to gift easily and securely right from their mobile wallet. Unlike plastic gift cards, Bitmo is highly flexible and allows users the ability to split and even exchange card value from one store to another for free. Similar to solutions such as Venmo for money transfers and Uber for ride sharing, Bitmo revolutionizes the gift card experience by eliminating the need for a physical gift card and creating a community among users who are inspired to buy and share gifts.

Bitmo also provides retailers a unique way to directly engage with customers on their platform of choice. For retailers eager to recoup billions of dollars in lost gift card revenue each year, Bitmo uses intelligent data to connect the right customer to the right store while driving measurable revenue for 130 nationwide brands already integrated on the platform. Retail partners include Nike, Nordstrom, Old Navy, Regal Cinemas, Macy’s, Sephora, Petco, GameStop, Panera Bread, Yard House, and The Coffee Bean and Tea Leaf to name a few. Bitmo was founded in San Diego in 2017 by serial entrepreneur and CEO J. Michael Smallwood, with a leading team of industry executives, startup veterans and mobile payment experts.

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