Frameworks Workshop: Funding Your Innovation with SBIR Seed Grants & Business Alliances

......... January 25th 2018

Program Overview

This course workshop focuses on the development of seed capital with SBIR and STTR federal funding and business alliances as precursors to or in concert with private equity funding. Start-up company founders must typically sell their ideas to angel investors, corporate and private venture funds, and strategic partners while SBIR and STTR-funded proofs of concept and efficacy research are being completed. This workshop is for anyone who is launching a new venture and needs investment capital by means of federal SBIR or STTR funding, private equity and/or strategic investing partnerships to enable their growth. Raising the funds and finding the early adopter that you need to launch your new venture is a huge and often frustrating challenge. Prospects (early adopters, investors, reviewers, and partners) are distinguishable in terms of how to be approached. They possess distinguishable buyer behavior characteristics. How should you increase your chances to get their doors opened and create the best footing to succeed? 

What You Will Learn

  • How founders, investors and strategic partners use SBIR, STTR (& other) grants to make their seed-stage investments
  • How to fund and accelerate your venture using intelligent business alliances
  • The process of making investment buy-in decisions emotionally first and justifying them rationally later
  • What is every early technology adopter’s agenda: their controlling buy-in motives
  • Five buy-in decisions that every investor, strategic partner and customer will make before investing in you
  • How all buy-in decisions are made in a precise, psychological order of steps
  • How successful founders take control of a pitch meeting with their Elevator Drill (why the rest of us are lousy at it)
  • Why “Story-Telling” is a vital part of your pitch and how to do it right
  • Why many companies & their venture groups are not receptive to you when they may need your innovation the most
  • How you can improve your chances of success through the “Art of Asking Questions” and “Experimental Interviews” rather than selling features and benefits

Who Should Attend

Venture start-up founders, researchers, principal investigators, CEO’s, CSO/CTO’s, and other senior scientific/technical staff who need to sell their innovations to federal Phase I SBIR or STTR funds reviewers, corporate partner prospects, foundations, and/or private/corporate seed capital investors.

About the Presenter

Martin Kleckner III, PhD MBA, Senior Advisor, TriTech SBDC (UC Irvine) and IN-SD (San Diego SBDC) is a serial entrepreneur who has raised capital for five start-ups and survived two exits, whose ventures and clients have been awarded over $32 Million in federal agency and private funds during the past eighteen months, and teaches the highly-regarded Innovation Corps (I-Corps) program at universities nationwide. Mr. Kleckner has more than 25 years in senior level operations, general management, marketing and business development experience. He works with companies on corporate planning, strategy, commercialization, and public policy throughout Europe, Asia & the Americas. He is currently serving as Adjunct Faculty member for the National Science Foundation I-Corps™ and has been a reviewer for the NIH. In the last 18 months, his portfolio of start-ups has won 11 SBIR grants.

Presented By

Do you have a breakthrough energy technology? Check out the San Diego Regional Energy Innovation Cluster for the opportunity to attend workshops for free!