Frameworks Workshop: Scaling Your Startup - Innovating With Product Management & Design Thinking

......... June 20th 2019
in partnership with Software Product Academy


Program Overview

Innovation is crucial in a startup's lifecycle and can drive the growth necessary to scale & achieve competitive advantage in a larger market. The presentation will give introduction to product management and design thinking, and related tools and techniques adapted to help startups scale a business. And it will include an optional hands on experience using select templates and tools for participants. 

The presentation will be followed by a dynamic panel discussion about the ‘real life’ applications of these tools and techniques by distinguished entrepreneurs and senior executives.


What You Will Learn

Beyond the basics of Design thinking and product management, the session will cover

  • Design Thinking for Strategic Advantage & Impact
  • Product Management Methodologies, Tools and Techniques
  • Optional hands on select exercises to develop Strategic Canvas, Product RoadMap, Market Segmentation, and Pricing Canvas


Who Should Attend

  • Startup entrepreneurs and product leaders ready to scale product/service
  • Engineering/marketing/product executives of established companies interested in innovation
  • Product Management Executives and Leaders
  • Aspiring technology professionals interested in Design Thinking and Product Management


About the Presenters

Devang Thakkar is a CEO and Founder Software Product Academy, is an entrepreneurial product management trainer, coach and consultant, startup mentor and Connect EIR, with experience and expertise in ‘shepherding’ tech products/services from startups to large corporations.

Deepa Prahalad is an author and innovation consultant. She has worked with start-ups and large multinationals, and co-authored the book, Predictable Magic, which was selected by Fast Company as one of the “Best Design Books of the Year”.



  • Adam Riggs-Zeigen, Founder and Chief Rocker - Rock My World Media
  • Jason Knapp, Vice President - ViaSat
  • Santhosh Nair, Sr. Director - Thermo Fisher



Connect's Frameworks program is a collection of educational workshops, led by industry experts, designed to expand an entrepreneur’s business acumen. Connect's Frameworks is put on in partnership with the San Diego Small Business Development Center.

In partnership with