Why is the right business model critical to your venture start-up’s success? Can a bad value proposition kill your business? How well do you really know your target customer? Why do seed investors and federal SBIR/STTR agencies pay so much attention to your business model and how you created it? As a founder, your “Hero’s Journey” will be fraught with numerous obstacles, including uncertainty, fear, and doubt. This workshop series will help you determine and verify the right course for your start-up, raise your odds of being funded, and build a scalable, sustainable company. This dynamic workshop is founded upon the nationally acclaimed Innovation Corps (I-Corps) program developed by the National Science Foundation and now being used by the National Institutes of Health, the Department of Energy, Department of Defense and other agencies as a feeder for their Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) federal grant programs. These federal agencies look for and increasingly are funding more start-ups founded by I-Corps participants. Likewise, early stage private and corporate investors pay close attention to how your model was created.
This entrepreneurship workshop uses techniques developed to validate commercial opportunities in a recognized, effective way: customer and business model development.
Venture start-up founders, researchers, principal investigators, CEO’s, CSO/CTO’s, and other senior scientific/technical staff who intend to apply for federal, Phase I SBIR or STTR funds, foundation grants, and/or private/corporate seed capital.
Martin Kleckner is a serial entrepreneur who has raised capital for five start-ups, whose client ventures have been awarded over $30 Million in federal agency funds, and is a nationally-trained Adjunct Faculty instructor teaching the highly-regarded Innovation Corps (I-Corps) program at universities nationwide.